Challenge the Norm. Wear the Change.

Impact for equality & justice

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More than a brand. A movement for justice.

A platform for cultural and systemic change.

We operate as a social enterprise using a social capitalism approach — blending commerce with justice. Our impact comes to life in CREATING and COMMUNITY.

Amplifying Voices: Donna F. Council at Future Fest

Author, educator, and advocate Donna F. Council is joining us at Future Fest to inspire the next generation through truth, storytelling, and the power of education.

Join us at Red Lake Nation College as we welcome a voice that continues to shape understanding, healing, and possibility.

Learn More

Impact Apparel

Apparel with intention.

In Community

Experiences that fuel equity.

Partnerships

Building movements together.

Socially conscious. Boldly expressive. Authentically human.

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Shop with Purpose

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You Do You, Boo! | Sticker
$3.00
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Inspire Others. | Sticker
$3.00
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Inspire Others. | Crew Neck T-Shirt
$28.00
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No Assumptions | Crew Neck T-Shirt
$28.00
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What Have You Done for Someone Else Today? | Crew Neck T-Shirt
$28.00
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No Assumptions | Long-Sleeve Hooded T-Shirt
$36.00
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No More Stolen Sisters MN | Crew Neck T-Shirt
$28.00
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GOOD · SIMPLY DOING · GOOD | Button
$5.00
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No Assumptions | Trucker Hat
$27.00
black
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GOOD · SIMPLY DOING · GOOD | Crew Neck T-Shirt
$28.00
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No Assumptions Brand Mark | Trucker Hat
$25.00
black
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No Assumptions PRIDE | Crew Neck T-Shirt
$28.00
From the people
The shirts are soft and of high-quality graphics and materials. I appreciate that 10% of the revenue from purchases is given to non-profit organizations. I value No Assumptions' gender-neutral, thought-provoking messages that create awareness of diversity and equity, make connections with the community, and promote social justice. Thank you to No Assumptions and everyone involved for making a huge difference to all!!  
— Krista / Coon Rapids, MN
I have several shirts from No Assumptions all were sized perfectly and quality cotton. Definitely a company I'm proud to support and can get behind!
— Lisa S. / Mpls, MN
In these times of vitriol and divisiveness, I take comfort and refuge in wearing T-shirts that promulgate understanding and social justice. No Assumptions started this shirt line with no pretense of making assumptions about anyone. I wear a different one every day of the week!
— T.C. / St. Paul, MN
Comfy clothing line, great stickers and it’s tits awesome!
— RG / Mpls, MN
The tee was very comfortable to wear and fit nicely. The message that it displayed is something that is very powerful and I believe is not communicated enough in society.
— L.A. / Gen Z'er Champlin,MN
Love my 'Love is Love' shirt, unique design and great material, high quality! 
— L. / North Loop Mpls, MN
Great shirt, love the look.
— Q. / Gen Zoomer - Hopkins,MN
No Assumptions means don't judge people when you first see them. Also, I really like the jacket and it's design.
— X / St. Paul

Equity Avenue & Justice Street

the digital intersection of Perspectives + Perceptions

Whistles & Wounds: The WNBA’s Power Struggle Echoes an Abusive Relationship

Whistles & Wounds: The WNBA’s Power Struggle Echoes an Abusive Relationship

No Assumptions—Minneapolis-based impact apparel + justice collective—offers a piercing reflection on the WNBA’s power imbalance, systemic inequities, and the women leading the movement for change.

Product mockup

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All year round, unisex apparel.

@no_assumptions_equality